College Rankings

Best Marketing Schools

The top 25 of 485 U.S. colleges offering an undergraduate Marketing degree, ranked by early-career earnings and return on investment — using each school's real, aid-adjusted net price rather than sticker tuition.

Is Marketing worth it?

A marketing degree is a high-stakes investment that pays off wildly for some and stalls out for others. The field is notoriously bifurcated: graduates from elite target schools are heavily recruited for lucrative brand management, product marketing, and consulting roles, while those from generic programs often get stuck in low-paying social media coordinator or sales associate jobs. To make this degree worth it, you need to either attend a top-tier business school that provides unparalleled corporate pipelines, or hack the system by attending a low-cost public university. As this ranking shows, the real value lies in state school systems that offer rigorous business fundamentals without the crushing debt of a mid-tier private college.

Filter by state

#	School	State	Score	Median earnings	Net price / yr	10-yr net ROI
1	University of Pennsylvania	PA	76	$82,553	$28,699	+$711K
2	University of Illinois Urbana-Champaign	IL	75	$69,273	$14,355†	+$635K
3	University of Wisconsin-Madison	WI	75	$65,224	$17,354†	+$583K
4	Brigham Young University	UT	75	$64,256	$15,564	+$580K
5	Miami University-Hamilton	OH	75	$59,043	$11,286†	+$545K
6	Miami University-Middletown	OH	75	$59,043	$10,809†	+$547K
7	University of Maryland-College Park	MD	74	$61,578	$15,678†	+$553K
8	University of Florida	FL	74	$56,454	$6,541†	+$538K
9	University of Connecticut-Waterbury Campus	CT	74	$54,809	$10,875†	+$505K
10	Utah Valley University	UT	74	$54,173	$6,376†	+$516K
11	University of Minnesota-Twin Cities	MN	73	$59,609	$16,778†	+$529K
12	Ohio University-Eastern Campus	OH	73	$55,022	$3,925†	+$535K
13	Ohio University-Lancaster Campus	OH	73	$55,022	$5,650†	+$528K
14	University of Connecticut-Avery Point	CT	73	$54,809	$13,807†	+$493K
15	University of Delaware	DE	73	$54,390	$17,799†	+$473K
16	University of Oklahoma-Norman Campus	OK	72	$57,331	$15,300†	+$512K
17	University of Arizona	AZ	72	$55,066	$16,674†	+$484K
18	Ohio University-Chillicothe Campus	OH	72	$55,022	$5,755†	+$527K
19	Ohio University-Southern Campus	OH	72	$55,022	$5,993†	+$526K
20	Ohio University-Zanesville Campus	OH	72	$55,022	$5,746†	+$527K
21	University of Connecticut-Stamford	CT	72	$54,809	$16,798†	+$481K
22	University of Connecticut-Hartford Campus	CT	72	$54,809	$16,403†	+$482K
23	University of Washington-Tacoma Campus	WA	72	$51,530	$10,163†	+$475K
24	The University of Texas at Austin	TX	71	$59,428	$19,857†	+$515K
25	University of Georgia	GA	71	$51,951	$13,936†	+$464K
26	University of Washington-Bothell Campus	WA	71	$51,530	$12,319†	+$466K
27	Michigan State University	MI	70	$57,275	$19,680†	+$494K
28	Utah State University	UT	70	$54,562	$14,936†	+$486K
29	Weber State University	UT	70	$53,592	$10,258†	+$495K
30	University of Washington-Seattle Campus	WA	70	$51,530	$14,091†	+$459K
31	Florida State University	FL	70	$49,808	$11,297†	+$453K
32	Ohio State University-Main Campus	OH	69	$56,465	$17,339†	+$495K
33	University of Utah	UT	69	$56,011	$16,200†	+$495K
34	Central Michigan University	MI	69	$55,296	$17,597†	+$483K
35	Saint Mary's University of Minnesota	MN	69	$55,158	$11,704	+$505K
36	Western Governors University	UT	69	$52,877	$12,548	+$479K
37	San Francisco State University	CA	69	$52,072	$12,278†	+$472K
38	University of Michigan-Dearborn	MI	69	$46,664	$9,492†	+$429K
39	University of Notre Dame	IN	68	$63,906	$26,780	+$532K
40	James Madison University	VA	68	$61,692	$23,322†	+$524K
41	Oakland University	MI	68	$50,087	$9,120†	+$464K
42	Arizona State University Campus Immersion	AZ	68	$48,676	$14,967†	+$427K
43	San Diego State University	CA	68	$48,229	$15,364†	+$421K
44	Binghamton University	NY	68	$47,922	$21,620†	+$393K
45	Washington State University	WA	68	$47,051	$14,971†	+$411K
46	University of Central Florida	FL	68	$46,606	$10,411†	+$424K
47	Georgetown University	DC	67	$74,819	$40,815	+$585K
48	Boston College	MA	67	$66,227	$41,704	+$495K
49	Miami University-Oxford	OH	67	$59,043	$28,384†	+$477K
50	Colorado State University Global	CO	67	$55,814	$16,510†	+$492K
51	University of Connecticut	CT	67	$54,809	$25,097†	+$448K
52	Western Michigan University	MI	67	$53,081	$15,273†	+$470K
53	University of Wisconsin-Eau Claire	WI	67	$51,621	$16,550†	+$450K
54	Northern Illinois University	IL	67	$51,137	$13,391†	+$458K
55	Pennsylvania State University-World Campus	PA	67	$50,729	$19,550†	+$429K
56	University of Arkansas	AR	67	$50,045	$18,209†	+$428K
57	University of Kansas	KS	67	$48,204	$18,059†	+$410K
58	California State University-San Marcos	CA	67	$43,134	$10,229†	+$390K
59	University of Minnesota-Duluth	MN	66	$53,800	$18,743†	+$463K
60	Illinois State University	IL	66	$51,687	$19,398†	+$439K
61	George Mason University	VA	66	$49,223	$17,915†	+$421K
62	Bucknell University	PA	65	$70,868	$40,766	+$546K
63	Texas Christian University	TX	65	$68,497	$36,660	+$538K
64	Virginia Polytechnic Institute and State University	VA	65	$56,417	$24,953†	+$464K
65	Lehigh University	PA	65	$55,236	$36,931	+$405K
66	Metropolitan State University of Denver	CO	65	$52,216	$15,327†	+$461K
67	Pennsylvania State University-Penn State Harrisburg	PA	65	$50,729	$23,330†	+$414K
68	Texas Tech University	TX	65	$49,773	$19,070†	+$421K
69	Indiana State University	IN	65	$49,556	$10,873†	+$452K
70	Rutgers University-Camden	NJ	65	$48,645	$18,745†	+$411K
71	Rutgers University-Newark	NJ	65	$48,645	$19,703†	+$408K
72	Texas State University	TX	65	$48,072	$16,805†	+$414K
73	University of Wisconsin-Whitewater	WI	65	$47,664	$14,158†	+$420K
74	Plymouth State University	NH	65	$46,649	$19,216†	+$390K
75	University of Pittsburgh-Johnstown	PA	65	$46,239	$18,202†	+$390K
76	Northern Kentucky University	KY	65	$45,386	$8,191†	+$421K
77	Saginaw Valley State University	MI	65	$44,376	$10,775†	+$401K
78	Ferris State University	MI	65	$39,668	$8,624†	+$362K
79	Villanova University	PA	64	$69,633	$43,756	+$521K
80	Ohio University-Main Campus	OH	64	$55,022	$21,637†	+$464K
81	George Washington University	DC	64	$54,833	$36,586	+$402K
82	University of Iowa	IA	64	$52,895	$22,531†	+$439K
83	University of South Carolina-Columbia	SC	64	$52,374	$22,811†	+$432K
84	Minot State University	ND	64	$52,036	$12,703†	+$470K
85	The University of Texas at Dallas	TX	64	$51,384	$18,267†	+$441K
86	Pennsylvania State University-Penn State Erie-Behrend College	PA	64	$50,729	$24,558†	+$409K
87	Indiana Wesleyan University-National & Global	IN	64	$50,703	$16,898	+$439K
88	Kansas State University	KS	64	$50,468	$19,406†	+$427K
89	University of Northern Iowa	IA	64	$48,990	$15,901†	+$426K
90	The University of Alabama	AL	64	$48,879	$22,420†	+$399K
91	University of North Dakota	ND	64	$48,843	$18,551†	+$414K
92	North Carolina A & T State University	NC	64	$48,042	$10,846†	+$437K
93	North Dakota State University-Main Campus	ND	64	$47,815	$15,543†	+$416K
94	Saint Cloud State University	MN	64	$47,453	$13,529†	+$420K
95	Kennesaw State University	GA	64	$47,158	$15,048†	+$411K
96	Florida Gulf Coast University	FL	64	$46,910	$12,568†	+$419K
97	Eastern Illinois University	IL	64	$46,844	$12,786†	+$417K
98	University of Rhode Island	RI	64	$46,394	$21,440†	+$378K
99	Kent State University at Stark	OH	64	$44,567	$10,897†	+$402K
100	Saint Xavier University	IL	64	$43,892	$10,970	+$395K
101	University of North Florida	FL	64	$43,720	$10,154†	+$397K
102	University of North Georgia	GA	64	$43,504	$9,823†	+$396K
103	University of Illinois Chicago	IL	64	$42,782	$10,974†	+$384K
104	Portland State University	OR	64	$41,395	$9,552†	+$376K
105	Bentley University	MA	63	$60,447	$37,930	+$453K
106	University of Massachusetts-Amherst	MA	63	$58,462	$22,383†	+$495K
107	Salisbury University	MD	63	$51,157	$17,743†	+$441K
108	University of Akron Main Campus	OH	63	$47,740	$13,946†	+$422K
109	University of Louisville	KY	63	$47,704	$17,988†	+$405K
110	University of Houston	TX	63	$46,927	$14,276†	+$412K
111	Georgia Southern University	GA	63	$46,640	$15,267†	+$405K
112	Grand Valley State University	MI	63	$46,022	$16,317†	+$395K
113	East Carolina University	NC	63	$45,870	$15,739†	+$396K
114	Oklahoma State University-Main Campus	OK	63	$44,366	$17,447†	+$374K
115	Northern Arizona University	AZ	63	$43,692	$14,158†	+$380K
116	University of San Diego	CA	62	$56,313	$30,365	+$442K
117	Trinity University	TX	62	$55,928	$23,464	+$465K
118	Texas A&M University-College Station	TX	62	$51,465	$21,315†	+$429K
119	University of Nebraska-Lincoln	NE	62	$51,354	$17,747†	+$443K
120	Trine University-Regional/Non-Traditional Campuses	IN	62	$51,244	$15,788	+$449K
121	University of Maine	ME	62	$50,655	$17,510†	+$437K
122	Manhattan University	NY	62	$49,398	$27,256	+$385K
123	Northwest Missouri State University	MO	62	$48,557	$16,244†	+$421K
124	Iowa State University	IA	62	$48,304	$18,589†	+$409K
125	University of Kentucky	KY	62	$48,100	$18,851†	+$406K
126	Wayne State University	MI	62	$47,929	$12,766†	+$428K
127	Clemson University	SC	62	$47,606	$22,253†	+$387K
128	Loras College	IA	62	$46,541	$20,716	+$383K
129	University of Wisconsin-Milwaukee	WI	62	$45,966	$15,014†	+$400K
130	Fort Hays State University	KS	62	$45,619	$12,569†	+$406K
131	Minnesota State University-Mankato	MN	62	$44,780	$19,139†	+$371K
132	University of Nevada-Reno	NV	62	$44,661	$15,927†	+$383K
133	University of Mississippi	MS	62	$43,811	$13,314†	+$385K
134	University of Houston-Downtown	TX	62	$42,914	$10,542†	+$387K
135	Florida Atlantic University	FL	62	$41,995	$8,752†	+$385K
136	California State University-Long Beach	CA	62	$40,976	$10,440†	+$368K
137	Florida International University	FL	62	$40,839	$9,288†	+$371K
138	University of South Florida	FL	62	$40,575	$9,812†	+$367K
139	Idaho State University	ID	62	$39,605	$12,193†	+$347K
140	California State University-Northridge	CA	62	$37,016	$7,021†	+$342K
141	Tulane University of Louisiana	LA	61	$61,413	$39,949	+$454K
142	Santa Clara University	CA	61	$58,493	$50,062	+$385K
143	University of Dayton	OH	61	$54,504	$29,533	+$427K
144	Marquette University	WI	61	$53,415	$31,487	+$408K
145	Drake University	IA	61	$51,968	$29,127	+$403K
146	University of Toledo	OH	61	$51,006	$17,249†	+$441K
147	University of Denver	CO	61	$50,016	$36,131	+$356K
148	Saint Edward's University	TX	61	$49,632	$25,578	+$394K
149	Winona State University	MN	61	$49,340	$17,503†	+$423K
150	University of Mount Union	OH	61	$49,025	$23,280	+$397K
151	Bradley University	IL	61	$48,663	$22,719	+$396K
152	Rutgers University-New Brunswick	NJ	61	$48,645	$24,406†	+$389K
153	Washburn University	KS	61	$47,963	$15,280†	+$419K
154	University of Wisconsin-La Crosse	WI	61	$46,432	$16,210†	+$399K
155	University of Idaho	ID	61	$45,555	$14,831†	+$396K
156	Midwestern State University	TX	61	$45,018	$11,656†	+$404K
157	Oregon State University-Cascades Campus	OR	61	$45,015	$18,048†	+$378K
158	Wright State University-Main Campus	OH	61	$43,722	$15,415†	+$376K
159	University of North Carolina at Charlotte	NC	61	$43,619	$15,435†	+$374K
160	Middle Tennessee State University	TN	61	$43,612	$13,359†	+$383K
161	The University of Texas at Arlington	TX	61	$43,406	$13,951†	+$378K
162	University of Central Missouri	MO	61	$43,320	$14,462†	+$375K
163	Western Kentucky University	KY	61	$42,478	$10,990†	+$381K
164	West Virginia University	WV	61	$42,058	$15,634†	+$358K
165	CUNY York College	NY	61	$40,596	$4,456†	+$388K
166	Western Illinois University	IL	61	$39,977	$12,937†	+$348K
167	California State University-Fresno	CA	61	$37,484	$7,000†	+$347K
168	Creighton University	NE	60	$56,641	$31,568	+$440K
169	Assumption University	MA	60	$55,314	$29,498	+$435K
170	The Catholic University of America	DC	60	$52,392	$29,561	+$406K
171	Southern Methodist University	TX	60	$50,790	$40,892	+$344K
172	Georgia College & State University	GA	60	$49,540	$20,686†	+$413K
173	Metropolitan State University	MN	60	$49,439	$16,863†	+$427K
174	Brigham Young University-Idaho	ID	60	$49,026	$8,221	+$457K
175	Pace University	NY	60	$48,509	$30,892	+$362K
176	Bowling Green State University-Main Campus	OH	60	$47,272	$24,022†	+$377K
177	Baker College	MI	60	$45,136	$13,157	+$399K
178	Murray State University	KY	60	$45,042	$9,096†	+$414K
179	Oregon State University	OR	60	$45,015	$19,604†	+$372K
180	Valparaiso University	IN	60	$44,742	$18,578	+$373K
181	University of Michigan-Flint	MI	60	$44,379	$7,007†	+$416K
182	Kean University	NJ	60	$37,781	$12,447†	+$328K
183	Washington University in St Louis	MO	59	$70,819	$21,786	+$621K
184	Providence College	RI	59	$58,434	$48,523	+$390K
185	Drexel University	PA	59	$57,838	$38,509	+$424K
186	Syracuse University	NY	59	$57,777	$38,793	+$423K
187	Purdue University-Main Campus	IN	59	$56,668	$14,600†	+$508K
188	Elon University	NC	59	$55,893	$41,555	+$393K
189	University of Miami	FL	59	$53,622	$37,244	+$387K
190	Susquehanna University	PA	59	$52,085	$28,819	+$406K
191	Loyola University Chicago	IL	59	$51,065	$36,079	+$366K
192	Pennsylvania State University-Main Campus	PA	59	$50,729	$32,875†	+$376K
193	Indiana Wesleyan University-Marion	IN	59	$50,703	$22,866	+$416K
194	University of St Thomas	MN	59	$50,563	$29,155	+$389K
195	DePaul University	IL	59	$50,012	$30,902	+$377K
196	University of South Dakota	SD	59	$48,060	$19,858†	+$401K
197	University of Southern Maine	ME	59	$46,198	$13,596†	+$408K
198	State University of New York at Plattsburgh	NY	59	$44,607	$17,156†	+$377K
199	University of North Texas	TX	59	$43,828	$15,649†	+$376K
200	Roosevelt University	IL	59	$42,720	$20,194	+$346K
201	Southern Illinois University-Carbondale	IL	59	$40,244	$13,297†	+$349K
202	Clayton State University	GA	59	$39,557	$8,365†	+$362K
203	Fairfield University	CT	58	$53,891	$48,095	+$347K
204	Saint Joseph's University - Philadelphia	PA	58	$50,763	$29,689	+$389K
205	Seton Hall University	NJ	58	$50,200	$31,446	+$376K
206	Augusta University	GA	58	$49,144	$13,787†	+$436K
207	Southwest Minnesota State University	MN	58	$48,939	$15,291†	+$428K
208	Concordia University-Saint Paul	MN	58	$48,007	$18,462	+$406K
209	Augsburg University	MN	58	$47,563	$23,873	+$380K
210	The University of Tennessee-Knoxville	TN	58	$46,896	$18,976†	+$393K
211	Western Connecticut State University	CT	58	$45,967	$17,604†	+$389K
212	University of Indianapolis	IN	58	$45,095	$21,602	+$365K
213	University of Alaska Anchorage	AK	58	$43,944	$15,301†	+$378K
214	Western Washington University	WA	58	$43,375	$21,193†	+$349K
215	Northeastern Illinois University	IL	58	$43,320	$14,109†	+$377K
216	Mississippi State University	MS	58	$42,670	$17,595†	+$356K
217	Southeast Missouri State University	MO	58	$42,482	$15,882†	+$361K
218	Ball State University	IN	58	$42,480	$14,940†	+$365K
219	Eastern Washington University	WA	58	$42,196	$13,886†	+$366K
220	State University of New York at Oswego	NY	58	$41,903	$16,236†	+$354K
221	Georgia State University	GA	58	$40,414	$15,931†	+$340K
222	Elmhurst University	IL	58	$40,074	$24,185	+$304K
223	New Jersey City University	NJ	58	$38,728	$16,053†	+$323K
224	University of Nevada-Las Vegas	NV	58	$36,304	$10,359†	+$322K
225	Butler University	IN	57	$60,438	$36,041	+$460K
226	Upper Iowa University	IA	57	$52,313	$20,942	+$439K
227	University of Cincinnati-Main Campus	OH	57	$50,636	$25,648†	+$404K
228	Carthage College	WI	57	$50,175	$26,565	+$395K
229	John Carroll University	OH	57	$48,890	$28,746	+$374K
230	Temple University	PA	57	$47,460	$28,198†	+$362K
231	Saint Norbert College	WI	57	$46,934	$26,172	+$365K
232	University of Pittsburgh-Pittsburgh Campus	PA	57	$46,239	$30,434†	+$341K
233	The University of Texas at Tyler	TX	57	$46,129	$13,323†	+$408K
234	Eastern Michigan University	MI	57	$44,812	$15,407†	+$386K
235	Saint Vincent College	PA	57	$44,466	$23,510	+$351K
236	Suffolk University	MA	57	$44,424	$29,618	+$326K
237	Pittsburg State University	KS	57	$44,401	$15,784†	+$381K
238	Texas A&M University-Victoria	TX	57	$43,941	$8,109†	+$407K
239	Cleveland State University	OH	57	$43,706	$14,764†	+$378K
240	Old Dominion University	VA	57	$43,395	$14,638†	+$375K
241	Lewis University	IL	57	$43,196	$17,028	+$364K
242	Pennsylvania Western University	PA	57	$42,465	$18,256†	+$352K
243	Purdue University Northwest	IN	57	$41,942	$6,079†	+$395K
244	Eastern Kentucky University	KY	57	$40,968	$11,040†	+$366K
245	University of Wisconsin-Parkside	WI	57	$40,916	$11,772†	+$362K
246	University of Southern Indiana	IN	57	$40,814	$12,923†	+$356K
247	University of West Georgia	GA	57	$40,562	$12,786†	+$354K
248	State University of New York at New Paltz	NY	57	$37,946	$18,809†	+$304K
249	Radford University	VA	57	$37,396	$14,578†	+$316K
250	University of Wisconsin-Oshkosh	WI	56	$51,607	$14,305†	+$459K
251	Ashland University	OH	56	$50,812	$21,988	+$420K
252	Bryant University	RI	56	$50,727	$41,219	+$342K
253	University of Maryland Global Campus	MD	56	$50,094	$22,063†	+$413K
254	Stonehill College	MA	56	$50,025	$33,016	+$368K
255	Siena University	NY	56	$49,312	$33,733	+$358K
256	Linfield University	OR	56	$46,734	$26,536	+$361K
257	Stephen F Austin State University	TX	56	$46,014	$14,260†	+$403K
258	Auburn University	AL	56	$45,460	$24,323†	+$357K
259	University of San Francisco	CA	56	$44,891	$41,431	+$283K
260	Kent State University at Kent	OH	56	$44,567	$20,787†	+$363K
261	Rider University	NJ	56	$44,352	$24,792	+$344K
262	University of Memphis	TN	56	$43,986	$12,397†	+$390K
263	Missouri State University-Springfield	MO	56	$43,641	$17,613†	+$366K
264	Texas Woman's University	TX	56	$43,457	$11,963†	+$387K
265	Le Moyne College	NY	56	$43,080	$22,277	+$342K
266	Appalachian State University	NC	56	$42,999	$16,836†	+$363K
267	University of Massachusetts-Dartmouth	MA	56	$42,782	$20,927†	+$344K
268	SUNY Brockport	NY	56	$42,295	$16,353†	+$358K
269	La Salle University	PA	56	$38,994	$19,409	+$312K
270	Morehead State University	KY	56	$38,636	$9,793†	+$347K
271	The University of Texas at San Antonio	TX	56	$36,862	$10,836†	+$325K
272	Rhode Island College	RI	56	$36,474	$9,478†	+$327K
273	California State University-San Bernardino	CA	56	$34,293	$4,564†	+$325K
274	Fairleigh Dickinson University-Metropolitan Campus	NJ	56	$33,954	$15,404	+$278K
275	New Mexico State University-Main Campus	NM	56	$33,191	$8,889†	+$296K
276	Baylor University	TX	55	$57,162	$41,104	+$407K
277	The College of Saint Scholastica	MN	55	$52,732	$27,846	+$416K
278	University of Dubuque	IA	55	$48,207	$23,386	+$389K
279	Xavier University	OH	55	$48,015	$32,997	+$348K
280	Harding University	AR	55	$46,738	$22,130	+$379K
281	Shippensburg University of Pennsylvania	PA	55	$46,617	$23,726†	+$371K
282	Saint Ambrose University	IA	55	$46,480	$24,691	+$366K
283	North Central College	IL	55	$45,464	$21,044	+$370K
284	Seattle University	WA	55	$44,714	$34,662	+$308K
285	University of Scranton	PA	55	$44,480	$32,568	+$315K
286	St. Joseph's University-New York	NY	55	$41,528	$19,035	+$339K
287	College of Charleston	SC	55	$40,723	$18,960†	+$331K
288	Louisiana State University and Agricultural & Mechanical College	LA	55	$40,219	$19,151†	+$326K
289	Central Connecticut State University	CT	55	$39,477	$16,857†	+$327K
290	Southern Utah University	UT	55	$39,150	$10,462†	+$350K
291	Coastal Carolina University	SC	55	$35,924	$13,966†	+$303K
292	Eastern University	PA	54	$51,655	$26,662	+$410K
293	Trine University	IN	54	$51,244	$25,355	+$411K
294	Taylor University	IN	54	$49,939	$24,865	+$400K
295	York College of Pennsylvania	PA	54	$46,326	$18,556	+$389K
296	St. John Fisher University	NY	54	$44,679	$28,945	+$331K
297	DeSales University	PA	54	$44,441	$31,643	+$318K
298	Northern Michigan University	MI	54	$44,377	$14,085†	+$387K
299	Texas A&M University-San Antonio	TX	54	$44,082	$11,196†	+$396K
300	Arkansas State University	AR	54	$44,051	$12,366†	+$391K
301	Davenport University	MI	54	$43,093	$17,707	+$360K
302	Adelphi University	NY	54	$42,200	$30,783	+$299K
303	University of Wyoming	WY	54	$41,786	$13,599†	+$363K
304	University of North Alabama	AL	54	$40,470	$12,170†	+$356K
305	Aurora University	IL	54	$39,482	$18,838	+$319K
306	William Paterson University of New Jersey	NJ	54	$37,740	$18,745†	+$302K
307	University of West Florida	FL	54	$36,764	$9,364†	+$330K
308	Youngstown State University	OH	54	$36,518	$12,767†	+$314K
309	Capital University	OH	53	$50,572	$22,576	+$415K
310	Loyola Marymount University	CA	53	$48,281	$48,381	+$289K
311	Westminster University	UT	53	$48,069	$27,094	+$372K
312	Abilene Christian University-Undergraduate Online	TX	53	$47,524	$23,698	+$380K
313	Franklin Pierce University	NH	53	$47,445	$27,154	+$366K
314	Hofstra University	NY	53	$46,780	$34,176	+$331K
315	Messiah University	PA	53	$45,748	$26,502	+$351K
316	Boise State University	ID	53	$45,024	$21,610†	+$364K
317	University of Minnesota-Crookston	MN	53	$44,555	$12,212†	+$397K
318	Roger Williams University	RI	53	$44,506	$37,999	+$293K
319	The University of Tampa	FL	53	$43,825	$36,211	+$293K
320	Lindenwood University	MO	53	$41,404	$19,638	+$335K
321	University of Alabama at Birmingham	AL	53	$39,348	$18,749†	+$318K
322	Marshall University	WV	53	$37,191	$7,502†	+$342K
323	Abilene Christian University	TX	52	$47,524	$26,182	+$371K
324	Lakeland University	WI	52	$46,760	$24,212	+$371K
325	Berry College	GA	52	$45,374	$22,320	+$364K
326	Grand View University	IA	52	$45,057	$21,774	+$363K
327	Benedictine University	IL	52	$44,417	$22,313	+$355K
328	Buena Vista University	IA	52	$42,972	$18,846	+$354K
329	SUNY at Fredonia	NY	52	$42,468	$15,897†	+$361K
330	Valdosta State University	GA	52	$41,483	$10,945†	+$371K
331	King's College	PA	52	$40,666	$23,093	+$314K
332	Indiana University of Pennsylvania	PA	52	$39,247	$16,804†	+$325K
333	Sam Houston State University	TX	52	$39,218	$16,404†	+$327K
334	Fashion Institute of Technology	NY	52	$37,663	$19,095†	+$300K
335	The University of Tennessee-Martin	TN	52	$36,397	$10,701†	+$321K
336	Wittenberg University	OH	51	$48,832	$18,649	+$414K
337	Dallas Baptist University	TX	51	$48,313	$28,516	+$369K
338	Stetson University	FL	51	$44,286	$19,372	+$365K
339	University of Louisiana at Monroe	LA	51	$43,652	$13,466†	+$383K
340	Missouri Western State University	MO	51	$43,070	$13,251†	+$378K
341	Morgan State University	MD	51	$42,763	$14,985†	+$368K
342	Whitworth University	WA	51	$42,445	$26,534	+$318K
343	University of Portland	OR	51	$41,792	$28,210	+$305K
344	Virginia Commonwealth University	VA	51	$41,767	$23,433†	+$324K
345	St Bonaventure University	NY	51	$41,152	$27,074	+$303K
346	California Baptist University	CA	51	$41,108	$26,285	+$306K
347	Southeastern Louisiana University	LA	51	$40,650	$13,154†	+$354K
348	West Texas A & M University	TX	51	$40,465	$19,487†	+$327K
349	Tennessee Technological University	TN	51	$39,990	$14,246†	+$343K
350	Texas A & M University-Corpus Christi	TX	51	$37,479	$15,225†	+$314K
351	Fairleigh Dickinson University-Florham Campus	NJ	51	$33,954	$22,829	+$248K
352	Mercyhurst University	PA	51	$33,783	$19,444	+$260K
353	The University of Texas Rio Grande Valley	TX	51	$30,173	$4,831†	+$282K
354	Illinois Wesleyan University	IL	50	$56,684	$28,199	+$454K
355	Duquesne University	PA	50	$47,897	$37,730	+$328K
356	George Fox University	OR	50	$46,140	$31,679	+$335K
357	Northern State University	SD	50	$45,891	$15,812†	+$396K
358	North Carolina Wesleyan University	NC	50	$45,880	$17,432	+$389K
359	Southern New Hampshire University	NH	50	$45,472	$36,708	+$308K
360	Baldwin Wallace University	OH	50	$44,596	$27,603	+$336K
361	Mercer University	GA	50	$44,203	$23,847	+$347K
362	Carroll University	WI	50	$43,841	$15,193	+$378K
363	Olivet Nazarene University	IL	50	$40,829	$20,729	+$325K
364	University of Southern Mississippi	MS	50	$40,496	$21,708†	+$318K
365	Columbus State University	GA	50	$34,223	$13,115†	+$290K
366	Western Carolina University	NC	50	$33,197	$13,315†	+$279K
367	Bellevue University	NE	49	$45,095	$17,550	+$381K
368	Angelo State University	TX	49	$42,712	$15,091†	+$367K
369	Franklin University	OH	49	$42,521	$25,243	+$324K
370	Johnson & Wales University-Online	RI	49	$41,544	$20,252	+$334K
371	Muskingum University	OH	49	$40,995	$19,532	+$332K
372	Albany State University	GA	49	$37,120	$11,898†	+$324K
373	Louisiana State University-Shreveport	LA	49	$35,115	$7,022†	+$323K
374	The University of Texas at El Paso	TX	49	$31,236	$9,403†	+$275K
375	Fordham University	NY	48	$55,261	$44,338	+$375K
376	University of Northwestern-St Paul	MN	48	$51,013	$27,705	+$399K
377	North Central University	MN	48	$49,715	$25,817	+$394K
378	St. Mary's University	TX	48	$46,438	$21,145	+$380K
379	Grand Canyon University	AZ	48	$45,001	$22,472	+$360K
380	Robert Morris University	PA	48	$43,274	$23,003	+$341K
381	Wilkes University	PA	48	$42,038	$27,743	+$309K
382	Mount Mercy University	IA	48	$40,690	$20,168	+$326K
383	Lamar University	TX	48	$34,015	$9,366†	+$303K
384	East Texas A&M University	TX	48	$30,024	$11,841†	+$253K
385	Florida Institute of Technology	FL	47	$52,158	$35,639	+$379K
386	Quinnipiac University	CT	47	$52,059	$40,675	+$358K
387	Saint Anselm College	NH	47	$50,721	$34,779	+$368K
388	Menlo College	CA	47	$49,788	$31,100	+$373K
389	Meredith College	NC	47	$45,883	$22,488	+$369K
390	Marietta College	OH	47	$44,959	$21,083	+$365K
391	Slippery Rock University of Pennsylvania	PA	47	$44,207	$19,608†	+$364K
392	Champlain College	VT	47	$42,569	$35,860	+$282K
393	Grace College and Theological Seminary	IN	47	$41,436	$19,932	+$335K
394	Sacred Heart University	CT	47	$40,891	$46,174	+$224K
395	Iona University	NY	47	$39,595	$29,188	+$279K
396	Wichita State University	KS	47	$39,512	$13,194†	+$342K
397	Tarleton State University	TX	47	$39,058	$20,783†	+$307K
398	University of Louisiana at Lafayette	LA	47	$34,778	$13,530†	+$294K
399	University of Houston-Clear Lake	TX	47	$33,516	$15,563†	+$273K
400	Endicott College	MA	46	$49,913	$40,654	+$337K
401	Marymount Manhattan College	NY	46	$48,403	$36,861	+$337K
402	Samford University	AL	46	$47,565	$32,622	+$345K
403	The University of Findlay	OH	46	$47,464	$27,221	+$366K
404	Emmanuel College	MA	46	$46,491	$26,706	+$358K
405	Cedarville University	OH	46	$45,025	$24,468	+$352K
406	Salve Regina University	RI	46	$42,044	$36,967	+$273K
407	Emerson College	MA	46	$41,651	$49,180	+$220K
408	Emporia State University	KS	46	$40,830	$16,261†	+$343K
409	Columbia College	MO	46	$40,263	$22,715	+$312K
410	Nicholls State University	LA	46	$33,229	$12,947†	+$281K
411	University of New Orleans	LA	46	$32,624	$12,384†	+$277K
412	Ohio Northern University	OH	45	$44,584	$24,478	+$348K
413	Marian University	IN	45	$44,540	$24,018	+$349K
414	Cornerstone University	MI	45	$42,627	$20,301	+$345K
415	Johnson & Wales University-Charlotte	NC	45	$41,544	$27,426	+$306K
416	Northwood University	MI	45	$40,297	$27,232	+$294K
417	Bridgewater State University	MA	45	$39,871	$16,383†	+$333K
418	Wilmington University	DE	45	$39,794	$15,644	+$335K
419	Northeastern State University	OK	45	$39,360	$12,710†	+$343K
420	Jacksonville State University	AL	45	$38,458	$14,279†	+$327K
421	Columbia College Chicago	IL	45	$36,386	$26,598	+$257K
422	University of Hawaii at Manoa	HI	45	$34,383	$15,664†	+$281K
423	Texas A&M University-Kingsville	TX	45	$32,084	$12,090†	+$272K
424	Belmont University	TN	44	$46,968	$33,147	+$337K
425	Case Western Reserve University	OH	44	$45,251	$41,190	+$288K
426	Saint Joseph's College of Maine	ME	44	$44,151	$27,555	+$331K
427	Adrian College	MI	44	$44,122	$25,368	+$340K
428	Dordt University	IA	44	$43,944	$25,807	+$336K
429	Molloy University	NY	44	$43,381	$24,347	+$336K
430	Saint Louis University	MO	44	$42,729	$24,398	+$330K
431	University of Alabama in Huntsville	AL	44	$40,225	$18,796†	+$327K
432	Concordia University Ann Arbor	MI	44	$39,614	$32,811	+$265K
433	Framingham State University	MA	44	$39,218	$16,114†	+$328K
434	University of Central Oklahoma	OK	44	$38,628	$18,309†	+$313K
435	La Roche University	PA	44	$37,833	$20,794	+$295K
436	Prairie View A & M University	TX	44	$37,493	$13,570†	+$321K
437	St. John's University-New York	NY	44	$33,534	$29,999	+$215K
438	Benedictine College	KS	43	$42,772	$27,891	+$316K
439	Mississippi Christian University	MS	43	$42,245	$27,712	+$312K
440	Lipscomb University	TN	43	$41,660	$24,739	+$318K
441	Oral Roberts University	OK	43	$41,590	$25,365	+$314K
442	Johnson & Wales University-Providence	RI	43	$41,544	$31,027	+$291K
443	Malone University	OH	43	$40,893	$20,948	+$325K
444	Oklahoma Christian University	OK	43	$40,447	$21,872	+$317K
445	Concordia University-Wisconsin	WI	43	$39,614	$36,201	+$251K
446	Anderson University	IN	43	$39,577	$25,021	+$296K
447	Georgia Southwestern State University	GA	43	$38,580	$12,019†	+$338K
448	Lasell University	MA	42	$41,450	$27,511	+$304K
449	University of South Alabama	AL	42	$38,600	$17,648†	+$315K
450	Campbell University	NC	41	$40,572	$24,516	+$308K
451	Nazareth University	NY	41	$39,776	$29,357	+$280K
452	Palm Beach Atlantic University	FL	41	$39,743	$28,354	+$284K
453	Hastings College	NE	41	$39,319	$24,452	+$295K
454	University of Central Arkansas	AR	41	$38,011	$16,511†	+$314K
455	Manchester University	IN	41	$37,351	$18,805	+$298K
456	East Tennessee State University	TN	41	$35,632	$15,983†	+$292K
457	Francis Marion University	SC	41	$32,494	$11,386†	+$279K
458	Austin Peay State University	TN	41	$31,334	$9,735†	+$274K
459	Savannah State University	GA	41	$29,976	$8,172†	+$267K
460	University of Mary Hardin-Baylor	TX	40	$40,933	$26,106	+$305K
461	Union University	TN	40	$38,886	$27,171	+$280K
462	Anderson University	SC	40	$37,066	$23,544	+$276K
463	Franciscan University of Steubenville	OH	39	$37,833	$23,589	+$284K
464	Wingate University	NC	39	$36,777	$20,748	+$285K
465	University of Northwestern Ohio	OH	39	$36,496	$21,807	+$278K
466	McKendree University	IL	38	$34,872	$24,717	+$250K
467	Universidad Ana G. Mendez-Gurabo Campus	PR	38	$24,820	$7,051	+$220K
468	Saint Leo University	FL	37	$28,344	$21,293	+$198K
469	Southern University and A & M College	LA	36	$40,750	$20,077†	+$327K
470	Tiffin University	OH	36	$35,165	$26,500	+$246K
471	North Greenville University	SC	36	$33,772	$21,063	+$253K
472	Texas Southern University	TX	36	$26,973	$16,590†	+$203K
473	Louisiana Tech University	LA	35	$28,853	$11,864†	+$241K
474	Universidad Ana G. Mendez-Cupey Campus	PR	35	$24,015	$7,646	+$210K
475	Hampton University	VA	34	$32,511	$25,319	+$224K
476	Manhattanville University	NY	34	$32,318	$20,991	+$239K
477	Loyola University New Orleans	LA	33	$32,079	$23,696	+$226K
478	Evangel University	MO	33	$30,579	$18,669	+$231K
479	University of Puerto Rico	PR	33	$10,614	$8,484†	+$72K
480	Inter American University of Puerto Rico-Metro	PR	32	$23,913	$9,788	+$200K
481	Touro University	NY	31	$30,030	$29,627	+$182K
482	Texas Wesleyan University	TX	30	$28,332	$24,066	+$187K
483	Claflin University	SC	29	$26,014	$17,800	+$189K
484	Alabama A & M University	AL	29	$25,945	$17,621†	+$189K
485	Saint Peter's University	NJ	27	$18,709	$12,199	+$138K

Top 10 programs by 10-year net ROI

How to read this: Median earnings = typical pay one year after graduation. Net price = average annual cost after grant aid, incl. living costs — not sticker tuition. 10-yr net ROI = ten years of earnings minus four years of net price. Score = the CollegeRanked Score (0–100) that sets the order — it blends ROI with longer-run earnings, job demand and automation resilience, so a school can outrank one with a slightly higher 10-yr ROI. † = public university — net price shown is the in-state cost; out-of-state students pay more. See the full methodology.

Why these schools rank where they do

The University of Pennsylvania claims the #1 spot for a very simple reason: Wharton. As the only Ivy League university with a dedicated undergraduate business school, UPenn operates in a different stratosphere of corporate recruiting. Its marketing graduates don't just apply for jobs; they are actively hunted by top-tier consulting firms, tech giants, and global consumer packaged goods (CPG) conglomerates, leading to entry-level compensation packages that dwarf the national average.

But the most fascinating takeaway from this list is the absolute dominance of regional public campuses. Look at the sheer number of satellite locations from Ohio University, Miami University, and the University of Connecticut. These campuses rank incredibly high because they offer a classic geographic arbitrage: students earn a highly recognizable state-school business degree, but pay commuter-level tuition at a regional branch. UConn's Stamford campus, for example, places students a train ride away from New York City's media and advertising hubs for a fraction of the cost of a private NYC college. Similarly, flagship powerhouses like the University of Minnesota-Twin Cities and the University of Illinois Urbana-Champaign punch high because their business schools serve as direct feeder programs for Fortune 500 headquarters in Minneapolis (Target, Best Buy, General Mills) and Chicago.

What is Marketing?

Marketing is the revenue engine of any business, sitting at the intersection of consumer psychology, data analytics, and brand strategy. Far beyond just designing clever ad campaigns, today's marketing professionals spend their days analyzing market trends, optimizing digital conversion funnels, and positioning products to capture market share.

Frequently asked questions

Do I need to be good at math for a marketing degree?

Increasingly, yes. While creativity is still valued, modern marketing is a highly quantitative field. Employers are looking for graduates who can navigate data analytics, optimize digital ad spend, track conversion rates, and run A/B tests. Expect to take core business courses in statistics, economics, and consumer data analysis.

What is the difference between marketing and advertising?

Advertising is just one tactical piece of the broader marketing puzzle. While advertising focuses specifically on creating and placing promotional messages, a marketing degree covers the entire lifecycle of a product. This includes market research, pricing strategy, supply chain distribution, and long-term brand positioning.

Should I double major or add a minor?

It is a very smart move. Because marketing is a popular and broad major, pairing it with a more technical discipline helps you stand out in the job market. Students who combine marketing with business analytics, finance, or computer science are particularly competitive for high-paying roles in product marketing and growth strategy, where decisions are driven entirely by data.